A viewer reaches the end of a video and wants to show a little support. If the like control is tucked away or separated from the player, that simple response becomes a search. Put the action where the video page naturally continues, and make its purpose unmistakable.
Put the action beside the video
Likes make the most sense in the same visual area as the video, rather than buried among unrelated site controls. A clear label and a visible state after someone taps help them understand what happened. Keep the control easy to reach without letting it crowd the viewing experience.
Treat counts as a signal
For an administrator, seeing likes alongside each video can help identify which posts are drawing a response. A count is a useful marker, but it does not explain why people liked something or what they thought of it. Read it alongside the comment thread, where viewers can offer context in their own words.
Make participation feel clear
A good interaction does not need a dramatic animation or a promise that a response will change anything. It needs a clear action, a clear result, and a clear connection to the video. When likes and comments sit naturally beside the viewing experience, taking part feels like part of the page rather than a separate task.